Alcon, the Global leader in eye care, announced it is partnering with Joelle Mardinian, a celebrity beauty expert, entrepreneur and the presenter of ‘Joelle’ show on MBC 1, to become official brand ambassador for its color lenses range in the Middle East. The announcement was made during an event held on 18th December at Media Rotana Hotel, Dubai.

Through this partnership, Joelle, the beauty diva and idol for many Arab women will create versatile eye looks incorporating FreshLook® color contact lenses with special 3-in-1 technology and dot matrix patterns which are designed to blend with the wearers’ own eye color to perfectly compliment their eyes.

Joelle Mardinian, owner of ‘Maison de Joelle’ beauty salons and ‘Clinica Joelle’ said, “Eyes are the most attractive part of one’s face and with every new look, they express different emotions and moods. I have been wearing FreshLook® color contact lenses for the past ten years as it makes me feel beautiful and confident.”

“Moreover, with 22 colors to choose from, FreshLook® is a perfect beauty accessory for every occasion as it allows the wearer to mix and match the contact lens with make-up, accessories, and the overall outfit. FreshLook® helps to achieve a spectacular color that bestows sparkle and beauty to your eyes allowing you to draw attention wherever you go” added Joelle.

Manufactured by Alcon, FreshLook® is a Global brand that offers high quality, comfort and reliable contact lens performance. The range comes in daily and monthly disposable contact lenses.

George Wagih, Alcon Vision Care Business Unit Head said, “With FreshLook® being a reputable global brand, we constantly thrive to offer the best in quality and technology for cosmetic contact lenses. With subtle and noticeable colors, the brand is a fashion trend for beauty enthusiasts and celebrities alike all around the world.”

“Our partnership with Joelle as a celebrity beauty expert, brand, and as a person compliments our brand, as she has experienced the product for many years and she understands the change that an eye color can give to a person’s look and how it can boost their self-confidence. We are sure, with FreshLook® and Joelle’s creative flair, she will be able to offer a lot more to her fans and our beautiful FreshLook® consumers.” said George Wagih.

FreshLook® Color Cosmetic Contact Lenses:

  • FreshLook® COLORBLENDS® contact lenses have special 3-in-1 technology that blends three colors into one for a natural look. FreshLook® COLORS® contact lenses have a dot matrix pattern that creates a color change.
  • FreshLook® monthly color contacts lenses are designed for daily wear with end of day removal and proper cleaning and storage for one month of wear before disposal. FreshLook® One-Day contact lenses are designed to be worn daily and thrown away at the end of the day. You can purchase one color, two colors, or more, and wear them to match your accessories or outfit.
  • FreshLook® color contact lenses are available with no correction (for cosmetic wear only) and with corrective eye power to suit the needs of all the consumers.
  • FreshLook® brand of contact lenses recommends the use of OPTI-FREE® Express® Multipurpose Disinfecting Solution. Your eye care professional will instruct how to properly care for your contacts.

About Alcon: 

Alcon, the global leader in eye care, provides innovative products that enhance quality of life by helping people worldwide see better. The three Alcon businesses – Surgical, Pharmaceutical and Vision Care – offer the widest spectrum of eye care products in the world. Alcon is the second largest division of the Novartis Group, with pro-forma sales of USD 10.5 billion in 2013. Headquartered in Fort Worth, Texas, USA, Alcon has more than 25,000 employees worldwide, operations in 75 countries and products available in 180 markets. For more information, visit

©2014 Novartis. The information and materials within this press release pertain to the Middle East markets only. Eye exam may be required. Professional fees may apply. Contact lenses, even if worn for cosmetic reasons are medical devices that must only be worn under the prescription, direction and supervision of an eye care professional. Serious eye health problems may occur as a result of sharing contact lens.